The Upgrade Game: Where Consumers and the Environment Never Win
“What do you mean you only have the (one version ago) version of your phone? Why haven’t you upgraded yet?” This was an actual question that a member of the Postconsumers content team got recently, not once but twice! Once in real life, and once when somebody was commenting on a Facebook photo. The version of her phone is one iteration old. And while the Postconsumer member was able to brush it off [...]
Marketing Awareness for the Postconsumer Quotes: Arresting Human Intelligence
"Advertising may be described as the science of arresting the human intelligence long enough to get money from it." David Honegger Find More Marketing Education at Postconsumers: Marketing 101 for the Postconsumer 37 Marketing Traps Hidden Consumerism Series Get More Inspirations Like This: Facebook | Twitter | Instagram | Tumblr | Pinterest | Google+ | Medium
What is Re-Targeting? Marketing Strategies to Know and Understand.
While media, social marketing, and product placement are all arms of the consumer media machine, marketing is really the set of gears that drives it. That’s why we at Postconsumers believe that an important part of learning to find the satisfaction of enough by shedding addictive consumerism is understanding the marketing tactics that are being used on you. With the use of big data, many marketing tactics have become so smooth and seamless [...]
Marketing Awareness for the Postconsumer Quotes: Nuclear Marketing
"We're interested in the mass-merchandising of anything. If there was a market in mass-produced portable nuclear weapons, we'd market them too." Alan Sugar Find More Marketing Education at Postconsumers: Marketing 101 for the Postconsumer 37 Marketing Traps Hidden Consumerism Series Get More Inspirations Like This: Facebook | Twitter | Instagram | Tumblr | Pinterest | Google+ | Medium
Manufactured Trends: A Marketing Arsenal Weapon You Should Watch Out For
On-trend. It’s a word you hear in marketing lingo and often in advertisements. “This look is on-trend!” You’ll also hear and read the more insidious “Make sure that you’re on-trend!” Trends, obviously, are an important part of the health and beauty, fashion, home décor and even home building industries. In fact, there is probably an entire list of industries that rely on trends to generate profits and marketing that we didn’t just mention. [...]
Marketing Awareness for the Postconsumer Quotes: Why Cheapen the World
"The world is cheapened when everyone sees it with a marketer's eye." Lucas Conley Find More Marketing Education at Postconsumers: Marketing 101 for the Postconsumer 37 Marketing Traps Hidden Consumerism Series Get More Inspirations Like This: Facebook | Twitter | Instagram | Tumblr | Pinterest | Google+ | Medium
What Are Upsells and Cross Sells and Why Do You Need to Be Aware of Them?
At Postconsumers, we sometimes sound as though we’re anti-marketing. We’re not. We understand that marketers are simply doing their jobs (we even employ some of them here to help spread our unique brand). What we’re opposed to is the industrialized consumer marketing machine and how it has such a powerful amount of control over society and individual’s decisions. We know that we can’t combat this by taking on the industrial marketing machine itself, [...]
Marketing Awareness for the Postconsumer Quotes: Politics and Marketing
"It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars." Noam Chomsky Find More Marketing Education at Postconsumers: Marketing 101 for the Postconsumer 37 Marketing Traps Hidden Consumerism Series Get More Inspirations Like This: Facebook | Twitter | Instagram | Tumblr | Pinterest | Google+ | Medium
The Wish List: “Convenience” Technology or Tool of Addictive Consumerism?
If we’re being honest, most of us have at some point used a wish list function on an online shopping site. Most likely it was Amazon.com, the very site that created and innovated this technology. Perhaps we were bookmarking an item that we wanted later. Perhaps the holidays were coming up and you wanted to gently nudge people in the direction of items that you actually wanted or needed. Or, maybe, honestly you [...]
Marketing Awareness for the Postconsumer Quotes: Advertising is Lying
"Advertising is legalized lying." H.G. Wells Find More Marketing Education at Postconsumers: Marketing 101 for the Postconsumer 37 Marketing Traps Hidden Consumerism Series Get More Inspirations Like This: Facebook | Twitter | Instagram | Tumblr | Pinterest | Google+ | Medium
