These days, it’s too easy to find video content anywhere – not just on television. The Internet and smartphones have joined in on our viewing choices. Think about it: with the advent of DVRs, people can now just record shows and luckily skip over the commercials so in the end they can watch more. It’s become so easy to look up videos on your smartphone these days, and YouTube is everywhere on the Internet.
According to Nielsen’s “The Cross-Platform Report, Q1 2011,” the amount of time people spend watching TV increased 22 minutes per month per person over the past year. 22 minutes is a lot – think about it. What can you get done in 22 minutes? Some cleaning, some reading, perhaps creating? You could plant a lot of seeds in 22 minutes, you know?
Mobile video is gaining right behind television, with Americans viewing videos on their smartphones increasing 41 percent from last year, and more than 100% since 2009. Think about all those video memes that go around on the Internet, all that viral advertising that sucks you into watching. Nielsen’s findings also state that Internet streaming video has increased, being highest among the youngest and most diverse subset of the population.
We’ve given you lots of tips on how to reduce your media consumption on your TV and your smartphone here on Postconsumers, and we understand the bombardment of media that we all get every day can seem overwhelming. But the question is, how meaningful is it for you? Learning to become a postconsumer means being an example for others to follow, to say that you’re not giving in to the media’s messages, to say, “I have enough for today!”
How are you decreasing your media viewing? Like us on Facebook and tell us!
